The holidays are a time for giving, and this year Facebook is helping your gifts mean just a little bit more. On #GivingTuesday, November 27th starting at 8AM, you can start a fundraiser or donate to the charity of your choice. On this day, Facebook and PayPal will match donations by users up to $7,000,000 or the time reaches 11:59PM.
That is $5,000,000 more than last years donation match of $2,000,000, and thanks to the global nature of Facebook and Paypal, that means donations can be sent to even the smallest of charities based in your very own community.
On November 27th, 5 days after Black Friday, generous users have just one day in order to double their donations for the cause that matters most to them. As with most donation matches, there are a few catches. Donations can only be made to US-based 501(c)(3) nonprofits, and those nonprofits have to be able to receive their funds through Facebook. There is also a cap of 250k per nonprofit, and 20k per donor for the match.
Now is one of the best times to give after the recent disasters that have been felt all over the world. The wildfires that have left over 10,000 people without homes, hurricane Michael that did over 14 billion in damage, as well as mudslides and flooding all over the states.
Giving Tuesday has a long history, starting in 2012. The 92nd street Y and the United Nations Foundation decided to hold the event as a response to the consumerism seen on Black Friday and Thanksgiving. The annual tradition that is supposed to mark how much we have to be thankful for has been overblown in many ways by the sales that have leaked from Black Friday onto Thanksgiving itself.
These two founders decided the Tuesday after Black Friday would be the chance for people to give back to the world, and to show the true spirit of the holidays. Their efforts were a big success, and now Giving Tuesday raises hundreds of millions every year for charity.
While giving money is the main way to donate, the Giving Tuesday foundation also encourages you to donate time and goods to local charities, and even has a convenient search bar where you can find local charities to volunteer at.
For most of us, time is something we can little afford to give, but we can afford to drop a couple dollars into a fundraiser when we're clicking around on Facebook—and thanks to the generosity of Facebook and Paypal, even a small donation of a few dollars will be doubled if you do it on Giving Tuesday.
You can also help spread the word about Giving Tuesday by using their hashtag, #GivingTuesday and sharing it on social media. Together we can make a difference, and help charities all over the US have a brighter and merrier holiday. This Tuesday, mark your calendar so you can kick off the giving season with double the impact, thanks to the generosity of Facebook.