In an effort to boost driver satisfaction and loyalty, Uber is launching a new program called Uber Pro. Amongst other perks, the rideshare company is offering its best drivers free college tuition through a partnership with the University of Arizona’s online program. The incentive covers both undergraduate and graduate programs that the school offers, and is good for as long as drivers maintain their status in the perk system.
Uber Pro is a tier based incentives program designed by Uber to both improve relationships with its drivers, and also discourage them from driving with its major competitor, Lyft. In addition to college tuition, drivers can earn up to a 6% bonus on fares, free car repair for dents and scratches, cash back on gas purchases, and free 24/7 roadside assistance. The rewards are broken into segments, and as drivers drive more (while keeping their positive reviews), they will earn better and better rewards.
In order to be eligible, you need to meet a few qualifications. Uber Pro is designed for people who drive for Uber professionally—hence the name Uber Pro. That means people who drive for Uber regularly, and not just as an occasional lark. Uber isn't planning to restrict based on hours, however, qualifying applicants must have a high review rating, with a minimum of 4.85 stars, and a low cancellation rate of less than 4%. The goal isn't so much to encourage drivers to drive more, but to make sure when they are driving they are giving customers their all.
Although the free college tuition is restricted to just one college and online courses only, you can still get 80 different undergraduate degrees using the program, fully funded by Uber. The courses, offered by the University of Arizona, are advertised to be the exact same coursework as their in person courses. They also have skill programs tailored to helping you in life, such as English language courses in addition to more technical offerings and graduate programs. For cash strapped students and drivers, this is an opportunity that may be too good to resist. To make the incentive accessible for even more drivers, Uber allows drivers to transfer the tuition to another person in their family.
Right now the pilot program is only being tested in eight cities. It's available to all drivers in Seattle, Chicago, New Orleans, and Phoenix, and to about half of drivers in Denver, New Jersey, Orlando, and Tampa.
There are four tiers to the program. Partner, Gold, Platinum, and Diamond. In order to receive free college tuition you need to achieve either Platinum or Diamond status. You have the opportunity to go up or down in status once every 3 months, so even if you have a bad week, you still have the opportunity to do better and recover your status. You can also lose your status if you start exhibiting poor driving skills after achieving your coveted level.
After the initial test period, Uber plans to expand the program nationwide. If successful, this will become a great opportunity for Uber’s drivers- either giving them economic mobility that may have otherwise been out of reach or furthering them or a family member along in their professional life. While there are still issues in the relationship between rideshare companies and the people they contract to drive for them, this is an incentive offered in good faith that makes that relationship seem less tenuous.