For Drake's new music video, his label gave him a budget of $1 million. While that seems like a lot of money for a video, for an artist with the profile of Drake's, production value can begin to add up. It costs a lot to fly people in, have extensive makeup and costuming, get permits cleared- and this is all before stage design, special effects, and post production come into play.
With this in mind, in Drake's new video for "God's Plan," he eschews the over the top productions that we have come to expect from major label artists and the videos that they release, and gives away the budget for the video.
Whether Drake is aiming for a grand statement on the topic of wealth distribution or just spreaking positivity, in a time where those with the most money are gaining more and more (and at a greater pace) than their peers who make less, this is a refreshing gesture- and something that we can all gain something from.
Giving back, paying it forward, donating your time, or even just staying positive and engaging with your community is something that we can all do. Even better still, we can never do those things enough!
Thank you, Drake!