Ecosia: The Search Engine That Turns Profits Into Trees

The World Wildlife Fund estimates that about 18.7 million acres of forests are cut down each year, roughly equivalent to 27 full-sized football fields every minute. These forests are crucial for absorbing excess carbon dioxide from the atmosphere, maintaining biodiversity, balancing the water cycle, preventing soil erosion, and providing food, water, and shelter for approximately 1.6 billion people around the world. How can you do your part to slow deforestation and restore our planet’s supply of trees? It may not be realistic for you to go out into the wild and plant a tree yourself, but there are still important ways you can contribute! For example, Ecosia, a free search engine founded in 2009 by entrepreneur and activist Christian Kroll, is doing amazing work to help mitigate the effects of deforestation. Restoring the world’s forests is just a few clicks away!

Ecosia is a search engine that uses its ad revenue to fund reforestation projects all over the world, from Tanzania to Indonesia to Brazil. In order to best direct their income, Ecosia partners with nonprofit organizations like TreeAid in Ghana, which restores important watersheds in rural communities, and FairVentures in Indonesia, which helps restore the natural habitat of wild orangutans. Right now, Ecosia and its 7 million active users have gained enough traction to be able to plant one tree every second, amounting to over 50 million trees planted in total. Their goal is to plant one billion trees worldwide. If you’re interested in tracking their progress, you can follow them on Facebook, Twitter, and Instagram, and sign up for their email newsletter! Every time you use Ecosia to look something up, any ad revenue gained from your search goes towards these reforestation projects. According to Ecosia’s FAQ page, it takes about 45 searches’ worth of ad revenue to plant one tree. You can track your progress using Ecosia’s personal counter, which appears next to the search bar and lets you know how many trees’ worth of searches you’ve made!

Ecosia isn’t just taking a stand against deforestation — they’ve also committed themselves to transparency and privacy as a search engine, making them a great alternative to Google, Bing, and Yahoo for people who are concerned about their digital footprint. Unlike other search engines, Ecosia refuses to sell your search data to third party advertising companies or use external tracking tools. They also don’t create persona profiles for their users, and they anonymize all search data within 7 days of each search. All of Ecosia’ searches are encrypted using a self-hosted, in-house analytics system, and finally, you can opt out of all tracking services by activating the “Do Not Track” setting on your browser. In order to maintain the utmost level of transparency, Ecosia publishes monthly financial reports, which detail exactly how much ad revenue they made, exactly how much money went into tree planting, and exactly which nonprofit organizations received reforestation money.

If you’re looking for a super easy way to do your part in the fight against deforestation, consider making Ecosia your default search engine on your laptop or desktop computer. Without even thinking of it, you’ll be contributing to crucial reforestation efforts all over the world. Plus, you can rest assured that your private information stays private, which means that both you and the environment benefit from Ecosia!