Facebook

Facebook Is Matching Donations Made on Their Platform This Giving Tuesday

The holidays are a time for giving, and this year Facebook is helping your gifts mean just a little bit more. On #GivingTuesday, November 27th starting at 8AM, you can start a fundraiser or donate to the charity of your choice. On this day, Facebook and PayPal will match donations by users up to $7,000,000 or the time reaches 11:59PM.

FacebookIphone.jpeg

That is $5,000,000 more than last years donation match of $2,000,000, and thanks to the global nature of Facebook and Paypal, that means donations can be sent to even the smallest of charities based in your very own community.

On November 27th, 5 days after Black Friday, generous users have just one day in order to double their donations for the cause that matters most to them. As with most donation matches, there are a few catches. Donations can only be made to US-based 501(c)(3) nonprofits, and those nonprofits have to be able to receive their funds through Facebook. There is also a cap of 250k per nonprofit, and 20k per donor for the match.

Now is one of the best times to give after the recent disasters that have been felt all over the world. The wildfires that have left over 10,000 people without homes, hurricane Michael that did over 14 billion in damage, as well as mudslides and flooding all over the states.

Giving Tuesday has a long history, starting in 2012. The 92nd street Y and the United Nations Foundation decided to hold the event as a response to the consumerism seen on Black Friday and Thanksgiving. The annual tradition that is supposed to mark how much we have to be thankful for has been overblown in many ways by the sales that have leaked from Black Friday onto Thanksgiving itself.

These two founders decided the Tuesday after Black Friday would be the chance for people to give back to the world, and to show the true spirit of the holidays. Their efforts were a big success, and now Giving Tuesday raises hundreds of millions every year for charity.

While giving money is the main way to donate, the Giving Tuesday foundation also encourages you to donate time and goods to local charities, and even has a convenient search bar where you can find local charities to volunteer at.

For most of us, time is something we can little afford to give, but we can afford to drop a couple dollars into a fundraiser when we're clicking around on Facebook—and thanks to the generosity of Facebook and Paypal, even a small donation of a few dollars will be doubled if you do it on Giving Tuesday.

You can also help spread the word about Giving Tuesday by using their hashtag, #GivingTuesday and sharing it on social media. Together we can make a difference, and help charities all over the US have a brighter and merrier holiday. This Tuesday, mark your calendar so you can kick off the giving season with double the impact, thanks to the generosity of Facebook.

$20M Raised To Help Reunite Families Separated at US Border

In a heart wrenching 8 minute audio heard around the world, the sound of children screaming and crying for their families shattered all barriers in the political world. Their sobs and begging were heard by everyone from President Donald Trump, all the way down to US citizens simply scrolling through their Facebook newsfeed.

Charlotte and Dave Willner, a couple who work in Silicon Valley, were just as moved as the rest of the world when they saw a photo capturing the essence of the terror of these children. In the photo, a toddler screams as her mother is arrested and taken away. The face struck home for the couple, because the child looks very much like their own daughter when she is terrified.

They decided to create a Facebook fundraiser to help a single immigrant family reunite with their child. The Willners set the goal amount as $1,500, which they hoped would be enough to pay the bail for one family. The couple felt they had a pretty good chance of meeting the goal with 1,700 friends each on Facebook. What happened next took their breath away.

Source:  CNBC

Source: CNBC

Within just a few days of starting the fundraiser, they had managed to raise more than 5 million dollars. It has become the largest fundraising campaign on Facebook. While there have been some big donations, including from Facebook Founder Mark Zuckerberg, the average donation is just $40. They come from citizens who also have seen and heard their own children crying, and responded. People have donated from every single state, Puerto Rico, and even other countries.

All of the money is going to the Refugee and Immigrant Center for Education and Legal Services (RAICES) based in Texas. RAICES provides lawyers for children and their families, and pays the bonds for those who are currently in jail. The fundraiser couldn't have come at a better time for them. Just a few months ago, they were forced to make the announcement that RAICES would be taking on no new cases due to cuts in government funding. (They still had enough funding to continue old cases.) The money lost totaled $300,000. Their total annual budget is usually under 7,000,000.

border-fence-in-the-wilderness-JZ3A9SE.jpg

Now, thanks to the 20 million dollars raised, they have enough to help every single family currently caught up in the immigration crisis. They are not only hiring on more lawyers, they are also seeking out psychologists and pediatricians to help treat the PTSD no doubt present in the children from this traumatic event.

On top of the donations, RAICES has also been inundated with offers for volunteer work. People all over the globe are offering to fly to Texas to help give them the support they need. When it has largely been just one admin and the rest lawyers, this is welcome help for the non-profit.

Charlotte and Dave Willner will continue to keep the fundraiser open for as long as there is interest in the campaign. The entire amount raised will be released to RAICES by Facebook some time in mid-July. If you would like to donate, you can do so here.

The Kind Feed: How Social Media Can Be Repurposed for Good

I shall pass this way but once; any good, therefore, that I can do or any kindness that I can show to any human being, let me do it now. Let me not defer nor neglect it, for I shall not pass this way again. – Dale Carnegie, How to Win Friends and Influence People

 

Social media has become a source of anxiety for many users. Today’s social media has become a surrogate platform for news, activism, debate, and the sharing of ideas and experiences. Second to those newfound purposes, it’s a platform for social connection. Joining a site under the pretense of social connection and falling into the habit of using it for other purposes takes its toll.

What makes most social media sites less-friendly from social connection in this day is, in part, the lack of kindness expressed by users. People are taking their aggression and bad moods out on their social media feeds, whether it be in the form of: heated arguments, pointing out negative traits on public posts, or seeking to disagree with the provocative (or otherwise) posts that their friends make. This is turning what should be a fun, friendly environment into a platform filled with toxicity and negativity.

To be fair, it’s not exclusively the fault of the users. There are other reasons why negativity has found such a home in social media. But not being to blame isn’t enough to protect users from the effects that this influx of negativity causes. Frankly, people are losing their sense of empathy and their ability to see the person on the other screen as a living, breathing human being. People are being affected from the small scale in their personal daily lives, to the large scale on a societal level. With 2.46 billion users across all popular platforms of social media, that’s a pretty large wing span with which to spread a wave of negativity. It has to change.

Hope isn’t lost. The positivity movement is a strong one. A light has been cast on toxic practices on social media, and people aren’t standing for it anymore. There are benefits to spreading kindness on social media, not the least of which is undoing some of the toxicity that has previously been spread.

Source:  Flickr

Source: Flickr

The Personal Level

On a smaller scale, social media affects users in a major way. People are spending massive amounts of time on their phones; this time is measured in hours where a slightly more than a decade ago it was measured in minutes. However, the time spent on social media and on our phones is a topic for another day- the focus here is about what people can do with social media by being kind, and how it can benefit them in return.

The draw to social media is a simple and fruitful one. It allows one to keep a connection alive with people who otherwise may have easily drifted away, such as college friends, high school buddies, coworkers from a former job, distant relatives, and the like. It also offers an easy approach to making new friends with a wealth of groups for just about any topic or hobby under the sun. Simply put, it’s easy to keep these connections alive without needing to actually put effort forth on an individual basis. This might sound negative, but the result is that people are able to keep a larger community of people around them than they used to.

Beyond keeping connections and making new ones, social media gives people a stage with which to stand on and share their lives with an audience… only, unlike an actor, they get to choose their audience and thus don’t need to share fiction. It’s also a place for things like: new recipes, local places, the opening of new cafes or restaurants, cute videos, art, and more. Seeing these things on a feed give little bursts of happiness and intrigue right at one’s finger tips!

Social media also provides a break from the fast pace of real life. It’s a way to press pause on the world’s happenings all around. In a way, it’s an escape. But unlike reading or video games, it’s an escape into the real-world. The virtual real-world. Things are more real than in a novel on social media even though the happenings are detached from one’s own life. People can breathe. They can read what their friends are up to, the updates on loved ones’ lives, and see what people are sharing and talking about. It’s a way to keep up with the world while pressing pause on one’s own. This break helps relieve stress.

However, that break can also cause stress if people aren’t using it to spread positivity and kindness. People have to be mindful of how they’re spending their time on social media in order to put the kindness out that they want to receive. For example, scrolling past an update of a friend getting a new job or a relationship announcement or the like without engaging leaves friends wanting for that friendly connection. So, when it comes the time for that person to post good news, the wanting friend doesn’t feel inclined to engage. Social media, in this way, is give and take. Like any gift, giving and receiving feels good. Missing those opportunities diminishes the experience as a whole.

That same idea of giving and taking works with what people choose to share. If one only shares bad news or politically charged posts, it’s going to warn others off engaging. This makes social media feel competitive and stressful and not at all like a “break”. Putting kindness and good news and lighthearted posts out into the social sphere feels like giving a gift and doesn’t generate any stress or anxiety.

Social media is recreational. It’s supposed to be a positive experience, it’s supposed to feel good. It provides people with a break from their hectic lives and opens up a chance to have fun and give or take a smile. Beyond that, social media has an even greater power when it’s not used for negativity.

 

The Larger Scale

Without needing a passport, users can travel the world. Social media doesn’t require a pass through customs or a long flight. It doesn’t require exhausted research and years of study. With social media, users can connect to their communities, their culture, and the world.

Source:  Flickr

Source: Flickr

For one, there’s opportunity to learn about people from all over the world and connect with people from different walks of life even in one’s own community. There’s plenty to learn and plenty of people to engage with. This openness to other cultures and experiences breeds empathy and understanding, plus offers a type of education that can’t be obtained in traditional schools. 

Social media also offers a way to contribute to the world in various ways. People can share information to spread the word about things that are worth talking about, they can launch campaigns to get people involved in local and international problems and put efforts forward to take action to solve those problems, and they can contribute to charities and funding projects that are meaningful.

On an individual basis, people may not be changing the world by way of social media. But for those who recognize these amazing opportunities that social media presents them with, the combined efforts pack a punch. Petitions from social media have turned to law, they’ve prompted action, they’ve made real change in the world. Fundraisers have helped everything from an individual recovering from a medical procedure and dealing with the financial fallout from it, to helping bring much needed resources to underprivileged societies. The reach is literally global.

The ball is in the user’s court, every user. The world is within reach, but how will the opportunity be seized? Often times, comments on popular posts show the clash between users of different backgrounds. But that negativity gives a lasting impression that spreads. If people take this opportunity to engage and learn and spread kindness, the world becomes a more productive and more friendly place.

 

Kindness Doesn’t Work Alone

Lucky for the users who believe in kindness and using social media for friendliness and positivity, they’re not alone. Tech gurus behind platforms like Twitter and Facebook are aware of the trends behind their services, and they’re paying attention.

For example, Facebook conducted a study in 2013 that analyzed over three million posts. They separated the posts by whether the content was positive, negative, or neutral. What they found was exactly what was covered above: when people see positive posts, they post more positive things. In other words, negativity breeds negativity, and positivity breeds positivity. Positivity also leads people to be more active on Facebook, and to engage more with their friends. 

Twitter, on the other hand, found that their algorithm is being taken advantage of with negative posts. Twitter works by showing users posts that it thinks users will want to see the most, and these posts are ones that have been engaged with the most with replies, retweets, and favorites. However, as any user on Twitter can attest to- Twitter users like to argue and are likely to engage with something that they disagree with. This results in negative and controversial posts, even if they contain misinformation, to be projected to a wider user base (even if the truth is more positive).

The fact that Twitter and Facebook are using resources to look into how their users are using their social media platforms, and how their algorithms for the media feeds affects the user’s experience, is good news.  It means that these tech giants are paying attention. Presumably, they want users to have a more positive experience. If positive experiences result in more activity, it stands to reason that they’ll do whatever they can to make their platforms more friendly, less toxic places for users to be.

It’s understandable that associating kindness and positivity with social media isn’t always an easy connection to draw. After all, social media breeds trolls, harassment opportunities, and even negativity from people that matter. It’s easy to get lost in this labyrinth of negativity, and many often do.

Source: Flickr

Source: Flickr

How can you make social media a kinder place for yourself?

  1. If you see a post you don’t like, stop yourself and think before responding. Ask yourself if your reply to this post is going to make the difference you want it to. Will your opinion change their minds, or just start an argument? Will a sarcastic reply make a valid point, or just make somebody feel bad? Will you contribute to negativity? Then, ask yourself if that’s how you want yourself to be portrayed to the world.

  2. If you’re in a difficult situation, find the high road and take it. Engaging in negativity won’t create a positive result for either participant. It’s best to end the conversation on a high note and walk away.

  3. Consciously put kindness into the world. Offer genuine compliments when you see the opportunity, congratulate somebody on a new life event, send an old friend a random message and let them know you’re thinking of them. Before you post or comment, always ask yourself first, “does this contribute to a kinder world?”

  4. Think of how others see you. Sure, you might have had a bad day and wanted to blow of steam by trash talking some stranger on a random post. But people don’t see that context. They only see the comment. This is an impression that they’ll hold on to. It’s good to make sure you have control over the impression you want to give to others.

Kindness and empathy are things that are often missing from today’s social media world. While social media has largely become a negative place, it still provides an opportunity for each and every user to put kindness into their own world and the world around them.

 

Image source: Flickr