Rideshare programs are popping up all over America, allowing drivers to make some extra cash from their vehicle, and giving passengers a new option for travel. These companies are both international, national, and regional. RideAustin is one such company. Based in Austin, Texas, allows Austinites to choose from background checked drivers, and even female drivers if they also happen to be female. It is a popular app unique to the area.
Where companies like Uber and Lyft entered the Austin market with company standards that did not meet those of the city of Austin's, RideAustin is a non-profit organization that was created due to Lyft and Uber choosing to leave the area. Lyft and Uber did not want to have to fingerprint their drivers, a piece of legislation local to the area that was passed when the concept of ridesharing was just getting started. The sudden loss of rideshare programs left a transportation gulf for both riders and drivers alike. Over 10,000 people who used the services were left without any way to get rides. RideAustin became the solution in the wake of Lyft and Uber leaving.
Now those who prefer to grab a ride through the rideshare program have another reason to choose RideAustin. Riders can choose to round up their fare to the nearest dollar, with the money benefiting the charity of their choice every time they ride.
The charities available to choose from include options from Central Texas Food Bank, who's "mission is to nourish hungry people and lead the community in the fight against hunger," to the Texas Autism Society, which "is the nation's leading grassroots autism organization working to increase public awareness for those with Autism, advocate for appropriate services and provide information on treatment, research, and education."
In total, RideAustin has been able to donate over $250,000 just through the few extra pennies collected by charitable riders every time they ride.
The company was a totally collaborative effort- built by the community, for the community. The app itself was donated by the tech field, and over 7 million dollars raised by the community and through various grants in order to bring it into existence. Because this rideshare non-profit was created with the community in mind, the Charity RoundUp option was built directly into the company, so riders could start offering a few extra cents to charity from the very beginning.
RideAustin also has several other community based projects in the works that also aim to aid those most in need in Austin. In a collaboration with the CCC (Community Care Collaborative) and the Dell Medical School at The University of Texas, RideAustin will pick patients up and help them get to their important medical appointments for free.
Even though Uber and Lyft are now returning to the area after the fingerprinting legislation was over turned, but they may not find the area as welcoming as it used to be. Not only do people fall into habits, but Austinites love their local app, and with other companies such as Fare having moved into the area as well since Uber and Lyft left, there may not be as many drivers or riders available for these companies. Especially since neither of those larger rideshare companies offer the ability to give back while getting where you need to go.
RiseAustin was born out of necessity, but has grown into something that the big rideshare companies could learn from. Uber and Lyft are often discredited for not taking their impact on the markets that they operate in into account, with Uber taking the majority of that criticism. Since RideAustin was made for the community that it serves, by the community that it serves- while also giving riders the opportunity to give back to that same community, RideAustin has become a model company that, while familiar to those in Austin, should be taken note of across the rideshare economy.
You can learn more about RideAustin on their website.